The Product Diversity of Modern Capitalism

Generally speaking product diversity (greater choice) is supposed to increase our total utility.  This is economics 101 correct? Greater product diversity leads to increased marginal benefit when we make choices with our limited income? 

In this case is anyone better off?  Those who choose to purchase this product?  Those who don't?  Those who took the time to even think about it (sorry).  Pizza Hut has followed the lead of the Burger King cult classic "Flame" cologne by releasing a scent of their own onto the US market.  A difficult choice, do I want to smell like a burger or a pizza this valentines day?  It seems this abomination started in Canada, just like me. 

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/pizza-huts-signature-scent-to-waft-over-more-countries/article8494216/