12 January 2012

Verlander and Taco Bell: Marketing at its Best!

I wonder how much Taco Bell payed Justin Verlander to publicly announce the he ate their crap before every start in last year's Cy Young winning season?
Anyone who actually eats Taco Bell 30 plus times a summer would; best case scenario look like me, and worst case scenario be dead. 
Oh well...Product differentiation through advertising remains important in the non-neoclassical world of fast food. 

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