15 February 2012
The Power of a Strong Literary "Hook"
Scanning through my Google Alert of all new material on General Motors (in case I ever decide to actually write my dissertation), I skipped over 12 or so articles just reading the tag lines (like I always do). After clicking on an article, and getting about half way through a conservative rant on why the relaunch of the Chevy Volt will fail, I begin wondering why I was reading the article at all.
Then it struck me.
The first line of the article mentions putting lipstick on a dog.
The brain works in mysterious ways.