15 February 2012

The Power of a Strong Literary "Hook"

Scanning through my Google Alert of all new material on General Motors (in case I ever decide to actually write my dissertation), I skipped over 12 or so articles just reading the tag lines (like I always do).  After clicking on an article, and getting about half way through a conservative rant on why the relaunch of the Chevy Volt will fail, I begin wondering why I was reading the article at all. 

Then it struck me. 
The first line of the article mentions putting lipstick on a dog. 

 The brain works in mysterious ways. 

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